Shifting Your Identity: How to Break Free From Restrictive Eating Forever and Quit the Diet Cycle
- Michael Dawson

- Apr 15
- 5 min read
Updated: Sep 7

In today's world, filled with quick-fix diets and weight loss gimmicks, it’s easy to think that willpower will lead us to our health goals. Many of us believe that a little discipline can result in long-term success. However, after embarking on this journey myself, I can confidently say that willpower isn't the end-all solution. The research shows its a limited resource. Instead, I want to share insights on how you can shift your identity from “dieter” to “healthy, empowered individual” and break free from the cycle of restrictive eating for good.
Remember here that a 'Dieter' is a form of identity, it says who you are. That leads to the question then, "How does it feel to do something that goes against your identity?"
If you believe your an honest person and you steal then thats not a good feeling, you have breached a contract with yourself. This explains why being a dieter and like most of us, falling off the wagon now and then hits us so hard.
But what if you weren't identified in your own mind as a dieter, what if you could change that messege to yourself. Instead you could decide you were someone who is conscious of nutrician, how they eat and their health. That way the message when we. so called fail isn't so painful. Becuase going against our identity bloody hurts.
But if only I had the willpower like so many others I see around me?

The Limitations of Willpower
People often think willpower is the secret weapon against cravings and mindless eating. However, studies indicate that willpower is not just about mental strength; it is a finite resource. On average, we make about 35,000 decisions each day, and every choice, whether it is sticking to a diet or resisting a treat, requires mental energy.
When we run low on willpower, perhaps due to stress or fatigue, we become more susceptible to giving in to cravings. This reality is a significant reason why many restrictive diets fail. Research shows that nearly 95% of people who lose weight on a diet regain it within one to five years. After periods of extreme restriction, individuals often enter a binge-restrict cycle that adversely affects self-esteem and mental health. I talk about the science behind these rebounds in my book 'Quit your Diet.' but theres no doubt that when we make so many decisions in a day that our willpower tank runs dry we will leap for the easiest option.
Just as a runner cannot sprint indefinitely, our willpower cannot withstand temptation long-term without the right support and coping strategies.

Understanding Habit Research
Here is where the concept of habit becomes crucial. Research demonstrates that restrictive diets often create negative habit loops. When we rely on restrictive diets, we complicate our food-related decisions and cravings. This complexity fosters unhealthy eating habits that are challenging to change.
Consider this scenario: You commit to a diet that forbids dessert. When faced with a sweet treat, the craving can feel overwhelming. This leads to guilt and frustration when you eventually give in, perpetuating a negative cycle.
Recognizing that habits are part of a broader pattern can shift your perspective. Instead of viewing one indulgence as a failure, see it as feedback. By breaking free from a restrictive mindset, you can replace negative habit loops with healthier choices. Gradually, making healthy selections can become second nature without the underlying stress that comes with diets. Theres a clear roadmap for our habits and unknown to us we live most of our lives tapping into that same routine day after day setting off the same signals and emotions on a loop.
In my book I explain this idea and also offer you some tactics on nudging these engained habits off course and hijacking the hijacker.
Divert a bad habit into a good one. Sounds easy? you say.
Not really or it wouldn't be a habit but with a little effort it can be done, A little effort but a lot less effost than the diet treadmill requires. Check out my website and youtube channel for upcoming training sessions and free tips.

The Power of Identity Shift
To truly escape from restrictive eating, we need to shift our identity. Rather than seeing ourselves as dieters or individuals who are always struggling with weight, we should embrace being a healthy and empowered person. This shift involves a significant change in how we view ourselves.
By identifying as someone who values health, joy, and balance, we cultivate a more compassionate internal narrative. Here are some questions to guide you:
What choices can I make that reflect my new identity?
How do I want to feel about food?
What does a balanced life look like for me?
This new perspective allows you to understand that food is not just for nutrition; it is also about enjoyment, connection, and nourishment.
Adopting a positive identity is key to breaking free from diets. When you embody this new identity, your choices align with your values, fostering sustainable changes without the endless cycle of restriction and self-denial.
Practical Steps to Quit the Diet Cycle
Reflect on Your Motivations: Understand your reasons for wanting to quit dieting. Is it about looks, health, or mental wellness? Clarifying your motivations solidifies your new identity.
Gradually Introduce Variety: When reintroducing the foods you’ve restricted, do so mindfully. Explore new cuisines and flavors. For instance, try adding fruits you’ve avoided, such as mango or berries, to your meals to rebuild a positive relationship with food.
Set Small, Achievable Goals: Rather than focusing only on weight loss, strive for personal health goals, like taking a walk for 30 minutes three times a week or experimenting with a healthy recipe each week.
Practice Mindfulness: Engage in mindful eating. Take time to enjoy your meals without distractions. Research indicates that mindful eaters are less likely to overeat and have more satisfaction from their food.
Surround Yourself with Support: Connect with individuals who share a commitment to a healthy lifestyle. Join community groups or online forums to find support and encouragement.
Educate Yourself: Knowledge is empowering. Learn about nutrition, the science of habits, and the psychology of eating to reinforce positive changes. Subscribe to my youtube channel to stay in the loop with the latest research and tips.
Taking Action Toward Freedom
Escaping the diet cycle requires changing how you see yourself. It involves understanding the limits of willpower and practicing compassion toward yourself.
As I continue on my journey, I still make lots of mistakes but I realize that my self-worth is not tied to a number on a scale. I am becoming someone who values balance and health without fear or guilt surrounding food, sometimes.
If you find yourself stuck in the dieting trap, take time to reflect on your identity and motivations. You have the power to create lasting change. By shifting from being defined as a “dieter” to a “healthy and empowered individual,” you will embark on a more fulfilling path. Remember, it is not solely about quitting the diet; it is about choosing to start truly living.
As always I hope you found these ideas interesting, for more why not concider becoming a site member where you can get lots of free tools and downloads to help you in your diet quitting journey.



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